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The story of Donna Shape begins with an uncontrollable passion for fashion and a desire to empower women. In 2012, Juliana Maciel, driven by her dedication to style and well-being, decided to turn this passion into reality. What began as a small initiative, selling unique pieces to her gym friends, quickly became an unstoppable success. With the growing demand, the first physical store was opened, followed by an online store the following year. Today, Donna Shape is much more than just a store; it is a space where women find not only fashion, but also confidence and style to express who they really are. Dare to be more yourself, always!

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